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How do I set a monthly profit goal for my business?

Updated By ProfitDrawer

Short answer

Work backward from what you need: the monthly pay you want, plus the share of profit you set aside for tax, plus any money to keep in the business. To take home $3,000 a month while setting aside 25% of profit for tax, you need $4,000 of monthly profit ($3,000 / 0.75). Add your monthly expenses to get a sales target. A ProfitDrawer bookkeeping spreadsheet stores the goal in Settings and shows progress on its Monthly Dashboard.

Steps:

  1. Monthly pay target: what you want to move to your personal account.
  2. Tax set-aside: many self-employed people set aside 25% to 30% of profit. Profit needed = pay / (1 minus set-aside).
  3. Reinvestment: add any amount for savings, equipment or a cash cushion.
  4. Sales target = profit goal + monthly business expenses. With $2,500 of expenses, $4,000 of profit needs $6,500 of sales.
  5. Turn it into work: divide the sales target by your average job or order. At $150 a job, $6,500 is 44 jobs (43.3 rounded up).

Then track it:

  • Compare actual profit with the goal every month.
  • Expect seasonal months; you can set a yearly goal and check the average.
  • If you keep missing the goal, check prices first, then costs, then how many jobs you can fit in.

General information, not tax advice.

Source: Small Business Bookkeeping Spreadsheet (ProfitDrawer) · Updated

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General information, not tax, legal or financial advice. Check the rules for your state and your situation.